Seller X raises €100m
D1 Brands Raises $123 Million
5 November 2021
Fundraise
Amazon aggregator SellerX raises €100m
12 August 2021
Berlin-based SellerX, which have just launched last year, has raised €100m in Series B. This the biggest equity round raised by a European startup in this sector so far.
The rasie was led by private equity firm L Catterton (also an investor in Cazoo, Peloton and Freetrade), with Sofina and previous investors Cherry Ventures, Felix Capital and 83North also participating. SellerX acquires successful Amazon sellers that are selling everything from soaps to phone chargers to garden rakes. So far, SellerX has over 30 brands across a range of verticals, from art and pet supplies, to fitness and DIY tools. With the new funding, it will continue to buy up brands in Europe, the US and China.
Berlin-based SellerX, which have just launched last year, has raised €100m in Series B. This the biggest equity round raised by a European startup in this sector so far.
The rasie was led by private equity firm L Catterton (also an investor in Cazoo, Peloton and Freetrade), with Sofina and previous investors Cherry Ventures, Felix Capital and 83North also participating. SellerX acquires successful Amazon sellers that are selling everything from soaps to phone chargers to garden rakes. So far, SellerX has over 30 brands across a range of verticals, from art and pet supplies, to fitness and DIY tools. With the new funding, it will continue to buy up brands in Europe, the US and China.