Branded Acquires Puracy
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Acquisition
Branded acquires Puracy
11 October 2021
Branded, true to its focus on on beauty, personal care and lifestyle goods categories, buys Puracy, a personal care and household cleaning brand using natural ingredients.
The size and terms of the deal weren’t disclosed.
“It's an amazing company that was built by entrepreneurs and speaks to people’s desire to be part of a sustainable future. It has brand value and ethics that people want to be associated with, and they also believe that there are legitimate health benefits to,” says Michael Ronen, president and co-founder of Branded. “And it squarely falls at the center of our brand strategy. So, for us, it’s a cornerstone upon which to continue to build our presence as the leading e-commerce platform in the category.”
Puracy, which was founded by friends Sean Busch and Paul Tracy in 2013. Its sales reached $30 million in 2020, when the onset of the pandemic made sanitation a huge priority for consumers.
Branded, true to its focus on on beauty, personal care and lifestyle goods categories, buys Puracy, a personal care and household cleaning brand using natural ingredients.
The size and terms of the deal weren’t disclosed.
“It's an amazing company that was built by entrepreneurs and speaks to people’s desire to be part of a sustainable future. It has brand value and ethics that people want to be associated with, and they also believe that there are legitimate health benefits to,” says Michael Ronen, president and co-founder of Branded. “And it squarely falls at the center of our brand strategy. So, for us, it’s a cornerstone upon which to continue to build our presence as the leading e-commerce platform in the category.”
Puracy, which was founded by friends Sean Busch and Paul Tracy in 2013. Its sales reached $30 million in 2020, when the onset of the pandemic made sanitation a huge priority for consumers.